Search Engine Marketing
Whether you have an established or new business, we help your site move upward in search engine rankings and compete in today’s marketplace.
How high you rank depends on several factors, including the quality of your content, the keywords in your content, website speed and in-bound links (organic results), as well as the strategies used to promote your website (paid results).
Unpaid 'Organic' Search Results
When your website provides visitors the experience they are looking for; visitors tend to spend more time on your site, and search engines like that. Since Google and other search engines only want to deliver the best possible results to their users, they will push sites with strong engagement up in search engine results.
Knowing precisely what your website visitors like and dislike about your site will help you reach your overall business goals. We analyze your competitors' websites and the keywords and content they use. We tweak your website keywords and content based on the analytics we collect to keep your site up-to-date and ranking well.
Paid Search Results
We promote your website and increase your visibility on search engine result pages with paid advertising options that work with the other methods listed above. Paid search campaigns allow you to target your audiences (based on who they are, where they live, what their interests are...) and guarantee your message hits its mark.
PPC is a method of driving traffic to your website by paying every time your ad is clicked. One of the most common types of PPC is Google AdWords, which allows you to pay for top slots on Google's search engine result pages at a price "per click" for each link you place. Other channels where you can use PPC include:
- Paid Ads on Facebook
- Promoted Tweets on Twitter
- Sponsored Messages on LinkedIn